How it works
The free AEO teardown shows what AI tools tell your buyers about you today. The monthly plan raises the share of your buyers’ questions where AI tools name you, and shows you that share every week.
Last updated
About 15 minutes of your time a week on the monthly plan. No standing meetings. A call is always available. I recommend each next step with a date, and you approve it by email.
| Step | The question it answers | Your time | Price |
|---|---|---|---|
| Free AEO teardown | Do we have a problem? | None | Free |
| Monthly plan | Are AI tools naming us on more of our buyers’ questions? | About 15 minutes a week | $1,500 a month |
Founding price for the first three clients, in exchange for a named case study and testimonial. Standard price: $2,500 a month. No minimum term. USD, VAT excluded. If you want a single project instead, see the one-time project.
1. Find out what AI tells your buyers today
You’ll know whether ChatGPT, Gemini and Google recommend you or your competitor to your buyers, and which web pages those AI tools base their answers on.
The free AEO teardown. Ten questions your buyers ask: some comparing you with your biggest competitor, and some they ask before they have a shortlist, such as “best tool for this type of company”. I ask ChatGPT, Gemini and Google, and send you a one-page report with a short video.
- Who each AI tool names and favors, in its own words.
- Which web pages each AI tool relies on, and whether any of them are yours.
- The three fixes I’d make, in order.
It uses public information only, so there is nothing for your team to do. You get it within five business days. It’s free because you shouldn’t have to pay to find out whether you have a problem. How I collect the answers.
2. See where you stand on the questions your buyers ask
You’ll know on how many of your buyers’ questions AI tools name you today, and which pages to publish or fix to raise that number.
Month one of the monthly plan. It picks up from the teardown. We agree on up to 100 questions you want to be the answer to: “best for”, alternatives, use cases and comparisons against the competitors you meet. I fill in the list first; you confirm it in about 15 minutes, or we do it together on a call if you’d rather talk.
- The baseline: who AI names for each question in ChatGPT, Gemini, Perplexity, Google’s AI answers and Claude, with the sources behind each answer.
- What AI gets wrong about you, and where each error comes from.
- The page plan: what to publish and what to fix, in order, including which of your existing pages to keep, refresh or rewrite.
- Your first four drafts.
If the baseline and the first four drafts aren’t delivered by day 30, month two is free. Putting a page live is your team’s step, so it isn’t part of that promise.
3. Get four drafts every month
You’ll have four drafts a month built to change what AI tools say, with every fact about a competitor checked and dated.
Drafts. A draft is a page: comparison, “best for”, alternatives or use-case, whether new, a rewrite or a refresh of a page you already have. It can also be a fix of the same size: a set of fixes across your existing pages, or correction requests to other sites that AI tools cite.
Drafts arrive in your CMS, or as pull requests if your site lives in code. That needs an account you create for me and can remove at any time, so it’s your call. One file with the copy, tables, schema and sources always works too. Either way, your team approves each draft and presses publish. That takes about 15 minutes a week.
4. See what moved, every week
You’ll see each week whether AI tools name you on more of your buyers’ questions than they did the week before.
The weekly scoreboard. Every week I ask the same questions again in the same five AI tools. The scoreboard shows the share of your questions where AI tools name you, and which answers moved. Below that it shows your Search Console clicks and impressions, and your own numbers when you share them.
What it costs
The monthly plan is $1,500 a month at the founding price, and $2,500 a month standard. There is no minimum term: you can stop any month.
It’s built for B2B software companies under about 200 people, where one customer is worth a few thousand dollars a year or more.
Three things can change to fit how you work: what gets shipped (new pages, fixes to pages you have, corrections on other sites), how it’s delivered (a file, a CMS draft, a pull request), and how you buy it (monthly, or as a one-time project). What gets measured stays the same.
If you want a single project
The one-time project is $2,500 at the founding price: an audit of up to 100 buyer questions ($1,000) and your first page ($1,500). The standard price is $4,500. At the founding price nothing is paid up front: the audit is paid when it’s delivered, within 14 days, and the page when you approve it.
The audit shows who AI names for each question in five AI tools, the sources behind each answer, what AI gets wrong about you, where your site has no clear answer, and a ranked plan of pages. You keep it either way. The first page can be new, a rewrite or a refresh, and its first draft arrives within three weeks of kickoff. More pages after that are $1,500 each, or from $1,000 for a refresh. It takes about two hours of your team’s time in all.
How you’ll know it’s working
The baseline records on how many of your questions AI tools name you before any work starts, and the weekly scoreboard shows that number again every week. Two small changes make it visible in your own numbers: add “ChatGPT or another AI assistant” to the “How did you hear about us?” field on your demo form, and check that your analytics shows visits from ChatGPT, Perplexity and Gemini.
I don’t promise rankings, traffic or revenue. Nobody can. I promise the baseline and your first four drafts by day 30, that every fact is sourced and dated, and that each page is built to be cited.
Questions about how it works
Which AI tools do you check?
In the free teardown: ChatGPT, Gemini and Google’s AI answers (AI Overviews and AI Mode). The monthly plan adds Perplexity and Claude. I can add Grok if you know your buyers use it.
What about other regions or languages?
I check from a US connection by default, in English, so the answers match what a US buyer sees. If your buyers are mostly elsewhere, tell me before the teardown and I’ll say up front whether I can cover their region and language.
Where do your numbers come from?
The AI answers are saved word for word, with their sources. The teardown is captured in the real apps, logged out. The monthly plan asks up to 100 questions in five AI tools every week, so I capture them through each tool’s API or a service that reads the live app, and check the main findings by hand. The scoreboard says which answers came that way. How many people search for a question comes from your Search Console if you share it, otherwise from public Google search volume. Nobody can see how often a question is asked inside an AI tool, so I never show made-up AI prompt volumes.
Do you need access to our Search Console or analytics?
No. It’s optional, read-only, and you can remove it at any time. It puts your own clicks and impressions on the weekly scoreboard, and turns the demand numbers in your page plan into your own numbers instead of estimates.
Is the teardown private?
Yes. You get it at an unlisted link that search engines are told not to index, and it comes down after 60 days, or sooner if you ask.
Can you update pages we already have?
Yes. The page plan says which of your existing pages to keep, refresh or rewrite. A draft can be a new page, a rewrite or a refresh.
If you’re a larger company
What procurement, legal and marketing teams at larger companies ask before they start.
Can you work with our procurement process?
Yes. Send your vendor forms and I’ll return them the same day. I’m a sole proprietor registered in South Korea, so I fill in a W-8BEN instead of a W-9. Purchase orders are fine. Invoices are in USD, paid by US bank transfer (ACH) or wire.
Will you sign our NDA or use our contract?
Yes to a reasonable mutual NDA. My own agreement is two pages and already keeps your non-public information confidential for three years. If your team prefers its own contract, I’ll work from that.
Who owns the pages?
You do, once you’ve paid for them: the copy, tables, schema and sources. Edit, publish and reuse them however you like.
Our legal and brand teams review everything. Does that fit?
Yes. Every fact about a competitor is checked against that competitor’s own public pages and dated, so a reviewer can verify each one quickly. You tell me up front what you can’t say and who approves copy, and nothing goes live without your team’s approval.
We have several products, regions or competitors. Where do we start?
With the product line and buyer where AI answers matter most to you. The plan’s questions, up to 100, cover that. More AI tools or other regions are quoted separately once the baseline shows where they’d pay off.
Will you work with our competitors?
Not with any competitor named in your project, during the project and for 12 months after.
We already have an SEO agency or an AI visibility tool. Does this overlap?
Not much. Tracking tools show where AI names you; I write the pages that change it. If you already track AI answers, send me what you see and the baseline starts from it. Your agency or content team can publish the pages.
More on how I collect the answers: the method.